Terry’s undergraduate program ranked 13th among public business schools and No. 23 overall, faculty and students embrace innovation, and alumni win at the races, the music industry, and in economic development |
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For the first time, all eight academic majors at the Terry College of Business are ranked nationally by U.S. News & World Report. Terry’s undergraduate program ranked 13th among public business schools and No. 23 overall. |
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Susan Cohen, an associate professor of management at Terry, wanted to know how some innovations take hold while others fold before they get started. |
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Terry College students worked with Truist to help Athens brands Jittery Joe’s, burton+BURTON, Your Pie, Golden Pantry, and Kempt to develop payment solutions that add to their brand identities. |
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University of Georgia student-athletes have a team primed to keep them in peak physical condition — coaches, trainers and therapists. But, in the classroom, Terry College accounting student and athletic tutor Halle Bynum helps them maintain their mental edge. |
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When his horse Dornoch won this year’s Belmont Stakes — the third jewel in horse racing’s Triple Crown — Keith Mason (BBA ’82, JD ’85) achieved a meaningful accomplishment for Atlanta-based West Paces Racing, which he cofounded in 2019. |
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Finance faculty hosted researchers from half a dozen universities — including Yale, Stanford and the London School of Business — to share ground-breaking finance scholarship and watch top-ranked football. |
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Mark Anthony Thomas (BBA ’01) leans on his Terry College marketing degree to build a better future for Baltimore as CEO of the Greater Baltimore Committee, a consortium of the region’s private sector leaders focused on economic development. |
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| For every magical festival performance or sold-out night at the rock club, someone like Julie Greenberg (BA ’15) connects artists with venues and makes tours happen. Greenberg, a booking agent at Creative Artists Agency in New York, shared her business knowledge with Terry students. |
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Julio Sevilla, the L. Edmund Rast Chair of Business, tapped into his consumer behavior research when he explained to Money magazine’s “Dollar Scholar” how retailers use scarcity — placing limits on sale items or inventory on shelves — to make consumers feel they need to purchase a product immediately. “People think, ‘OK, it’s going to run out,’ but also ‘[other] people are buying it because it’s good, so I have to buy it also,’” he said, adding that bundling products is a trick retailers often use. “As soon as you bundle something, you create a collection, and people think they’re getting a deal (regardless of the math).”
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Robert E. Hoyt, the Dudley L. Moore, Jr. Chair of Insurance, explained to Newsweek that claim frequency and severity affect average car insurance premiums in each state. “Frequency is impacted by density of vehicles (urbanization), driving behavior, and other factors,” he said. “Severity is impacted by factors such as repair costs, medical costs, litigation costs and damage awards, the prevalence of insurance fraud, and other factors. Natural disaster hazards like hail, hurricanes, and flooding also impact both the frequency and severity of losses. Many of these factors vary significantly across different regions of the country and across states.”
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