Four years ago, students in the UGA class of 2024 came to live in sequestered dorm rooms, eat dining hall takeout, and attend their first college courses over Zoom. The experience made them confident, stronger and more involved than ever imagined.
Terry alumni gathered in Atlanta for the annual Terry College Alumni Awards and Gala to honor Carol B. Yancey (BBA ’85) and E. Howard Young (BBA ’82) as the 2024 Distinguished Alumni Award winners.
Drew Pinkstaff grew up in Waco, Texas, surrounded by a family of doctors. He thought about following in their footsteps but pivoted toward the dynamic nature of working in finance at the Terry College.
Terry’s Full-Time MBA program climbed four spots to a record-best No. 27 overall and No. 9 among public programs in the U.S. News & World Report’s annual graduate school rankings.
The Terry College Alumni Board honored marketing major Morgan Pope as Terry’s 2024 Student of the Year. During her time in Athens, she worked to make UGA a better place for her peers and the broader community.
Terry’s Professional MBA program made a significant leap in Fortune magazine’s new ranking of the best part-time MBA programs — climbing to No. 13 nationally and No. 9 among public business schools.
Management information systems professor Carolina Salge discusses the unseen ways artificial intelligence is shaping our daily lives — from helping us return jeans that don’t fit to serving up our favorite TikTok videos.
As Delta Air Lines approaches its 100th year in business, its senior vice president for in-flight service Kristen Taylor(ABJ ’96, MBA ’97), is charting the company’s future by banking on the public’s desire to make flying fun again.
In this Harvard Business Review column, Sundar Bharadwaj, the Coca-Cola Company Chair of Marketing, examined how an inclusive marketing strategy boosted Mattel’s Barbie sales long before last year’s mega-hit.
More than 70 student businesses vied for a place in the UGA Next Top Entrepreneur pitch contest on April 18. The winner, pet mobility company Pet Healthcare Innovations, took home $10,000 to help launch a line of pet walkers and slings.
Terry PhD student Nicole Davis’ goal to turn her classroom into a competition won an Innovation in Teaching Award from the Society of Marketing Advances. However, the real prize is more students preparing for and participating in her class.
UGA second-year student Kaden Husney’s pressure washing business won the UGA Entrepreneurship Program’s final Idea Accelerator Demo Day of the 2023-24 school year, taking home $2,500.
IN THE NEWS
In 2023 American employees reported spending a record number of hours volunteering through work. Management professor Jessica Rodell told The Washington Post that company service programs can help lower turnover rates and boost employee engagement. “Volunteering can be one tool in a company’s toolbox to help employees invest of themselves enough in the company to perform well, and then want to stay there instead of go somewhere else,” Rodell said. Employees also reported gaining new skills and personal growth from volunteering.
Neil Bendle, associate professor of marketing, spoke to Forbes about the business value of having strong environmental, social and governance programs. “Contrary to the popular paradigm, Patagonia does not do well despite its strong commitment to sustainability. Instead, this company shows that success and mission are not mutually exclusive,” said Bendle, who also serves as director at the Marketing Accountability Standards Board. “The company is successful precisely because everyone knows where it stands.”
