GAIL users, as a reminder UGA’s Giving Link Generator creates a URL hyperlink intended for external communications/solicitations such as print material, social media pages, and websites.

While the giving link generator isn’t always used for Direct Marketing Efforts, here are some examples of how and when to use the generator as it relates to the marketing effort process:

  1. If your s/c/u already has a giving web page and you want to link that page to your DME email content, you DO NOT need to use the Giving Link Generator. Simply paste your s/c/u’s giving page URL into your “give now button”. The marketing effort will automatically associate the revenue.
  2. If your s/c/u does not have a giving page, then you will need to use the Giving Link Generator. If you plan to send the link through a DME email, you DO NOT need to enter a Source Code or Finder Number in the generator. The marketing effort will automatically associate the revenue.
  3. If you are planning to add a giving link URL to a postal mail DME, then you will need to use the giving link generator and add either the Source Code or Finder Number.

To avoid any further confusion, additional clarification has been added to the generator webpage.