Get the most out of your BEE merge tags by choosing to use either a constituent’s formal or informal salutation in your email greeting.
A merge tag is a field you can incorporate into your BEE email template to populate specific information from a constituent’s record. For example, you can place a merge tag in your email template so that the greeting includes the recipient’s name rather than a generic “Hello!”
Prior to this most recent update, only formal salutations could be used for BEE merge tags. (Ex. Dear Mr. Smith…)
Now you have the option to choose a more informal greeting. (Ex. Hello John…)