When sending postal mail correspondences through GAIL, one of our most important tasks is making sure that our communication is reaching our constituents. Sometimes this may mean contacting constituents at their place of business instead of at their residence. When a business address is added to the contact tab of a constituent’s profile, we can choose to communicate via this address when processing a marketing effort or event communication in GAIL. While this method may prove useful to certain departments, there are several key points to keep in mind.

 

The Constituent Management team does not currently have a database or process that can auto-maintain constituent business addresses.

 

This means if your team wants to keep track of your constituents’ business address via their contact tab, you will need to continue to manage this through your team. If an end-date is set to a constituent’s employment, it will not end-date the business address on the contact tab. Also, if the address of the business is updated on the organization’s constituent page, it will not change the business address on the employees’ contact tab.

 

The Constituent Management team does keep well-maintained data on where our constituents are employed.

Constituent employment information is gathered from multiple sources and is updated in GAIL frequently.

  • UGA’s Human Resources department provides updated employment information about UGA faculty/staff 3 times a year.
  • LinkedIn provides updated employment information about our donors and alumni 4 times a year.
  • UGA’s Career Center provides updated employment information based on a new grad survey once a year.

 

532 campus-wide GAIL users also aid in updating constituent employment via…

  • Bulldog 100 and 40 under 40 Alumni Association entrants
  • Alumni Association Chapter events
  • Advocacy programs at major corporations
  • Prospect Research team
  • Alumni Directory book
  • Student call center
  • Social media marketing campaigns