Direct Marketing Efforts

Apr
15

Styling Your BEE Email for Desktop vs Mobile

Life on the go Though you may find yourself checking your email while sitting at your desk with your laptop or desktop computer, increasingly people are turning to their mobile […]

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Apr
01

Events – Preferred Name Format

With all of the available name formatting options in GAIL, it can sometimes be tough to know which one is best to use for your specific communication. If you’re looking […]

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Mar
18

Best Practices for Reviewing a Postal or Email Spreadsheet – Always check your data

You’ve exported your mailing list from GAIL, now what? Whether you’re processing a marketing effort or an event communication, you need to review your spreadsheet before sending this information off […]

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Mar
14

When to use GAIL Communications

One of the many great powers of GAIL is the ability to send mass communication pieces. You can reach practically any group of constituents in GAIL for your marketing and […]

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Feb
13

Annual Giving Marketing Effort Centralization at UGA

Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.

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Feb
06

3 Ways to Exclude Constituents from Marketing Efforts

When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export […]

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Feb
06

The Pros and Cons of Pre-Scheduling Email Sends

Did you know you can schedule a GAIL email to send at a future date and time? Yes, you read that correctly! If you constantly stress about finding time to […]

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Jan
10

When is the Best Time to Send an Email?

You’ve been meticulously putting together an email for the past two weeks. You’re ready to send! The common wisdom you may hear is that the best time to send an email […]

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Jan
10

5 Reasons to Switch to GAIL Marketing

Are you using an online marketing platform to send out your mass communications and event invitations to UGA alumni and donors? You’ve probably heard of or received an email from […]

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Dec
13

How to Check Your Email’s Open Rate

Are you curious about how many people are opening the emails you’re sending out? It’s useful to know which marketing efforts and event invitations are really connecting with your constituents […]

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