Direct Marketing Efforts

Oct
24

Finding your alumni (and donors, parents, and anyone else) in GAIL

If part of your planning process for mailings, events, or travel is to first see where your constituents live, GAIL has a tool for you! That’s right! The constituent density […]

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Oct
17

Reminder: Send Invites and Save the Dates Through Events

As you all well know, with the fall semester comes an increase in campus events. A high number of email save the dates and postal mail invitations will be sent […]

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Sep
22

New Selection? We’ll Create a New Segment, too!

New service announcement! The Analytics and Reporting Team will now manage segments for you! Going forward, when you open a ticket and select the help topic “Reporting and Query/New Query […]

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Sep
16

Tips for Submitting an AskIT Ticket

NOTE: The helpdesk ticketing system in this article may look different as we begin our transition to TeamDynamix. Once this change goes into effect, you will see a notice when […]

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Sep
09

How to Remove Constituents from a Marketing Effort

Prior to beginning this process, be sure you have: Created your marketing effort Finalized your effort settings Added your segments and exclusions If you have already calculated, exported, and downloaded […]

By Emily Clary | Direct Marketing Efforts
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Aug
21

FY19 Year-End Statistics

Last fiscal year GAIL users like you did some amazing things with marketing efforts and events and our year-end totals reflect your hard work. Way to go! See what kind […]

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Aug
05

Launch Date

When you’re setting up your new marketing effort in GAIL along with information like the name of the efforts, a description, appeal, and site, you’ll also be asked for a […]

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Jun
27

Marketing Efforts Planning Calendar

If you’ve ever wanted to know what others in development where doing, look no further than the GAIL Planning Calendar. Located in the Marketing & Communications functional area, the Planning […]

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Jun
03

When to Refresh Selections

Knowing which selection to use in your direct marketing effort or event invitation can sometimes be tricky, but it doesn’t need to be! In this blog post, we’ll walk you […]

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May
17

The Importance of Activating Direct Marketing Efforts

Activation is the last and arguably most important step in the process of sending a direct marketing effort. We know it’s easy to forget this last step in the excitement […]

By Emily Clary | Direct Marketing Efforts
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