Direct Marketing Efforts

FY18 GAIL Year-End Statistics

Do you ever wonder how many marketing efforts and event invitations are sent out in a fiscal year? How many people are we reaching? What’s the average number of communications a constituent receives per year? All this information and more can be found on the FY18 GAIL Communications Statistics Infographic.

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Coming Soon: New GAIL Training Classes

Starting in October, the office of Client Services will begin offering two new training classes. These courses will be targeted towards student workers and support staff.

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New Degree Area Organization

Recent changes have been made to the Degree Area fields of the constituents’ education tab. The constituents’ profile will look the same, however adjustments have been made behind the scenes that will affect the way you request and compile your alumni lists.   What is the Degree Area field and where is it located? Degree […]

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2018 GAIL Survey Results: Part 2

Survey says! Part two of the GAIL survey summary is here!   We read through all (yes ALL) of your feedback, suggestions, and questions and have complied a list of responses. These responses include helpful hints, troubleshooting advice, and brand new enhancements. If you have any questions regarding one of the survey responses, please email […]

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Organizing and Locating Marketing Efforts

Where can I find my marketing effort? All current and previously created marketing efforts can be found in the marketing and communications functional area within the link direct marketing efforts.   When the direct marketing effort page appears, you’ll notice there is a long list of marketing efforts: 4300+ marketing efforts to be exact. That’s […]

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Introducing: DME Dashboard

Following on the popularity of the UGA Dashboard and Plan Dashboard, the office of Advancement Services is happy to bring you: the DME Dashboard! This dashboard will be located on your marketing effort page in your list of tabs. We recommend clicking and dragging this tab to the front of your tabs list.     […]

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GDPR Changes Start May 25, 2018

The GAIL constituents making up our alumni and friends within the European Union are seeing some changes due to the General Data Protection Regulation (GDPR). UGA’s statement on GDPR makes some great points around our compliance policy. It is important to note that all EU alumni and friends’ communications preferences are tracked in GAIL; therefore, any […]

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Embedding Hyperlinks In Your BEE Emails

Adding buttons to your BEE email is a great way to easily identify to your constituents where they can give a gift or register for your event. However, if the buttons are not correctly linked, sometimes this can result in a “page not found” for your email recipients. When you are setting up your button, […]

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Excluding Active Opportunities from a Solicitation

Are you planning on sending an email or postal mail solicitation? Make sure to exclude these selections… CDAG – Ex – FY19 Opportunities CDAG – Ex – FY19 Household Opportunities By excluding these selections, we can remove individuals and/or households from the solicitation who are scheduled to to receive a personal ask within the current fiscal […]

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Seeds & Salutations

Need to verify that an email marketing effort was sent? Want to see how your postal marketing effort turned out? Seeds are a great way to include yourself, and your internal team members, as recipients of a marketing effort without adding an additional segment. While seeds are a fantastic tool to utilize in your marketing effort, […]

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