Direct Marketing Efforts

5 Reasons to Switch to GAIL Marketing

Are you using an online marketing platform to send out your mass communications and event invitations? You’ve probably heard of or received an email from services like MailChimp or Constant Contact, you may even be utilizing one. But what if you could also harness the power of UGA’s donor and alumni database? Wouldn’t that be […]

By Michael James | Blog . Direct Marketing Efforts . Front Page
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How to Check Your Email’s Open Rate

Are you curious about how many people are opening the emails you’re sending out? It’s useful to know which marketing efforts and event invitations are really connecting with your constituents and which are falling by the wayside unread so you can analyze those successful campaigns and replicate their strengths in the future. Finding out the […]

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Editing Images in BEE

As of November, 26th, the BEE email creator will be updated to use the Pixie Image Editor instead of Adobe’s Create SDK Image Editing UI. This new update will allow GAIL users to edit images uploaded to their file manager. These editing tools include filters, cropping, stickers, frames, and more!

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Email Statistics Report Update: Who Bounced Your Email?

I bet you already knew about all the awesome statistics and information you can find through the GAIL Email Statistics Report. Now a new section has been added to the report that allows you to see your email bounces. Email bounces happen when your email can’t be delivered to a recipient.   Maybe there is a […]

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Reminder: Send Invites and Save the Dates Through Events

As we move into the new Fall season, there will be an increase in events across campus. A high number of email save the dates and postal mail invitations will be sent to our constituents. **Please remember that if you are sending a communication to your constituents about an event, the email or postal mail […]

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Enhancement: Email Statistics Report

New enhancements have been made to the email statistics report to make it easier to search for and locate a previously sent email through GAIL. These updates include the ability to search by your email name, filtering column headers that remain sticky, and choosing which email data you want to see or not see.

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What’s the Difference Between Hard & Soft Email Bounces?

What is an email bounce? An email bounce simply means your email message was unable to be delivered to a constituent. When an email is sent through GAIL and a bounce occurs, the Constituent Management team (records@uga.edu) will receive an automatic notification of the delivery failure. This failure can occur for a number of different […]

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How to Attach a PDF to your BEE Email

Email best practices state that the content created for your constituents should be concise, informative, and eye-catching. By inputting too much content into your email, it might make it look cluttered and difficult to read. Sometimes instead of inserting a lengthy letter or article directly into your email, you may need to attach a document to […]

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Enhancement: BEE Undo Option

The latest enhancement to BEE lets you “undo” changes made to your email content. When you click into a content box and begin making edits, you will see a history and undo icon appear in the bottom left corner of your email window. Use these tools to undo a single edit or jump back in […]

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Marketing Exclusions Report

If you want to know which constituents are being excluded from your effort and why, you can run a Marketing Exclusions Report.

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