Direct Marketing Efforts

Reminder: Send Invites and Save the Dates Through Events

As you all well know, with the fall semester comes an increase in campus events. A high number of email save the dates and postal mail invitations will be sent to our constituents. Please remember that if you are sending a communication to your constituents about an event, the email or postal mail correspondence needs […]

DETAIL

New Selection? We’ll Create a New Segment, too!

New service announcement! The Analytics and Reporting Team will now manage segments for you! Going forward, when you open a ticket and select the help topic “Reporting and Query/New Query or Selection Request,” you will find among the questions, one asking if you would like a segment created or updated. Select “yes” and/or request to […]

DETAIL

Tips for Submitting an AskIT Ticket

Need help with GAIL but not sure who to ask? We’ve got you covered with the AskIT ticketing system. Select the nature of your request from the options below to jump to that section. I have a question/issue that doesn’t fit into these categories. I need to request a brand new query/selection/list of constituents. I need […]

DETAIL

How to Remove Constituents from a Marketing Effort

Prior to beginning this process, be sure you have: Created your marketing effort Finalized your effort settings Added your segments and exclusions If you have already calculated, exported, and downloaded your list, click here. 1. Calculate your segment count. 2. Review your calculations and click Go to *Name of marketing effort to return to the […]

By Emily Clary | Direct Marketing Efforts
DETAIL

Marketing Efforts Planning Calendar

If you’ve ever wanted to peer into a crystal ball and see the future, look no further than the GAIL Planning Calendar. Located in the Marketing & Communications functional area, the Planning Calendar includes all of the marketing efforts and events that have ever been added to GAIL. It even includes the upcoming travel dates […]

DETAIL

When to Refresh Selections

Knowing which selection to use in your direct marketing effort or event invitation can sometimes be tricky, but it doesn’t need to be! In this blog post, we’ll walk you through how to look up existing selections, what each type of selection is used for, and how to know if your selection needs to be […]

DETAIL

The Importance of Activating Direct Marketing Efforts

Activation is the last and arguably most important step in the process of sending a direct marketing effort. We know it’s easy to forget this last step in the excitement of downloading your mailing list or sending your email, but it is imperative, both for your unit and for the integrity of GAIL as a […]

By Emily Clary | Direct Marketing Efforts
DETAIL

The Importance of Exclusions

Contents What are exclusions? How does GAIL know who doesn’t want to receive a particular communication? What happens when I send a marketing effort or event invitation? How do I know which exclusions to add? Is it important to put the correct exclusions for my communication? What are exclusions? Respecting the wishes of our constituents […]

DETAIL

Tracking Marketing Effort Revenue with Finder Numbers

Did you know that marketing efforts in GAIL allow you to track gifts that are made as a result of the effort? All it takes to enable this feature is adding a placeholder segment to generate a finder number. First thing’s first: what’s a placeholder segment? A placeholder segment acts just like all the segments […]

By Emily Clary | Direct Marketing Efforts
DETAIL

New: Single Page Marketing Efforts

If you’ve noticed your marketing efforts look a little bit different lately, you’re not imagining things. Recently we added links to the Tasks bar (found in the top left corner of DMEs) in order to create a single page marketing effort experience. Now once the marketing effort is created in GAIL, all of the resources […]

By Emily Clary | Direct Marketing Efforts
DETAIL