Blog

Styling Your BEE Email for Desktop vs Mobile

Life on the go Though you may find yourself checking your email while sitting at your desk with your laptop or desktop computer, increasingly people are turning to their mobile device to keep up-to-date with their inbox.   The conscientious email designer will take into account the devices on which their emails will be seen […]

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Events – Preferred Name Format

With all of the available name formatting options in GAIL, it can sometimes be tough to know which one is best to use for your specific communication. If you’re looking for a way to ensure both spouses will be included on your mailings, regardless of whether they both meet the selection criteria, let us introduce […]

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What Should My Solicit Code’s End Date Be?

What are Solicit Codes? When a constituent no longer wants to receive a certain type of communication from us, we enter what is called a solicit code on their constituent profile in GAIL. These are added on the preferences sub tab of the communication tab for each constituent.   To add a new solicit code, […]

By Michael James | Blog . Front Page . General & Updates
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Interactions: Contact Method Dictionary

Taken from Chapter 7 of the Prospect Management Policies & Procedures Guide manual from February 21, 2019. 7 Interactions Interactions serve as a way to transparently track the University’s contact with its constituents. By entering Interactions into GAIL, Development Officers are not only providing important information to other Development Officers, but also preserving institutional history […]

By Michael James | Blog . Prospect Management
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LAIT Scores Available in Advizor

The Prospect Identification project now contains the L (Linkage) and A (Ability) scores to research new prospects, volunteers, and connections. The aim of including these scores in Advizor will be to help identify and prioritize constituents when searching out new prospects. Constituents will high Linkage and Ability scores will, in general, have a greater propensity to […]

By Michael James | Blog . Front Page
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Using the “Copy from” Event Invitation Option

The copy from option lets you remove invitees who have either registered or declined your event from receiving reminder invitations. While this can be a useful tool in some scenarios, there are a few things to consider… The copy from button is located on your invitees screen within your event. You can get to this […]

By Leslie West | Blog . Events Management . Front Page
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Best Practices for Reviewing A Postal Mail Spreadsheet

You’ve exported your mailing list from GAIL, now what? Whether you’re processing a marketing effort or an event communication, you need to review your spreadsheet before sending this information off to your printer. What should you look for? Check on these four topics… Rollcall! Are all your constituents present and accounted for? If you see […]

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When to use GAIL Communications

One of the many great powers of GAIL is the ability to send mass communication pieces. You can reach practically any group of constituents in GAIL for your marketing and event communications, but how do you know when you should use this process versus sending an individual email or a quick update to the department […]

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Annual Giving Marketing Effort Centralization at UGA

Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.

By Michael James | Blog . Direct Marketing Efforts . News
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3 Ways to Exclude Constituents from Marketing Efforts

When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export before sending a communication. GAIL will already remove constituents based on factors like solicit codes, invalid addresses, and deceased individuals. However you may also have additional […]

By Michael James | Blog . Direct Marketing Efforts . Front Page
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