Blog

LAIT Scores Available in Advizor

The Prospect Identification project now contains the L (Linkage) and A (Ability) scores to research new prospects, volunteers, and connections. The aim of including these scores in Advizor will be to help identify and prioritize constituents when searching out new prospects. Constituents will high Linkage and Ability scores will, in general, have a greater propensity to […]

By Michael James | Blog . Front Page
DETAIL

Using the “Copy from” Event Invitation Option

The copy from option lets you remove invitees who have either registered or declined your event from receiving reminder invitations. While this can be a useful tool in some scenarios, there are a few things to consider… The copy from button is located on your invitees screen within your event. You can get to this […]

By Leslie West | Blog . Events Management . Front Page
DETAIL

Best Practices for Reviewing A Postal Mail Spreadsheet

You’ve exported your mailing list from GAIL, now what? Whether you’re processing a marketing effort or an event communication, you need to review your spreadsheet before sending this information off to your printer. What should you look for? Check on these four topics… Rollcall! Are all your constituents present and accounted for? If you see […]

DETAIL

When to use GAIL Communications

One of the many great powers of GAIL is the ability to send mass communication pieces. You can reach practically any group of constituents in GAIL for your marketing and event communications, but how do you know when you should use this process versus sending an individual email or a quick update to the department […]

DETAIL

EVI, PDI, and Six Square Segmentation

The Blackbaud Fundraiser Performance Management (BFPM) platform — what you may formerly have refered to as Reeher — introduces exciting new behaviorally-based giving metrics to assist fundraisers in their prospect and portfolio decision making. You may have seen, heard talk of, or even be using these four scores introduced with this new platform. They are: […]

By Michael James | Blog . News . Prospect Management
DETAIL

Annual Giving Marketing Effort Centralization at UGA

Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.

By Michael James | Blog . Direct Marketing Efforts . News
DETAIL

3 Ways to Exclude Constituents from Marketing Efforts

When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export before sending a communication. GAIL will already remove constituents based on factors like solicit codes, invalid addresses, and deceased individuals. However you may also have additional […]

By Michael James | Blog . Direct Marketing Efforts . Front Page
DETAIL

The Pros and Cons of Pre-Scheduling Email Sends

Did you know you can schedule a GAIL email to send at a future date and time? Yes, you read that correctly! If you constantly stress about finding time to send an important communication, this handy tool might be for you! Maybe you’ve already used this feature. Maybe you’ve heard about it but never tried […]

DETAIL

Mx. Title Option Added in GAIL

The title Mx. has been added to GAIL as a gender-inclusive salutation for individuals who prefer not to specify their gender or do not ascribe to a male/female gender binary. To update an individual’s profile to reflect this title, perform a constituent search for the individual. Navigate to the personal info tab on their profile […]

By Michael James | Blog . News
DETAIL

Opt-In to GAIL Notifications!

Tips & Tricks can sometimes be a lengthy newsletter, depending on how many GAIL updates were made in a given month. A common response from users is that they don’t have time to read it and decide which articles apply to their needs.  Now you can opt-in to specific email alerts regarding GAIL updates!  What […]

By Leslie West | Blog . General & Updates . News
DETAIL