When to use GAIL Communications

One of the many great powers of GAIL is the ability to send mass communication pieces. You can reach practically any group of constituents in GAIL for your marketing and event communications, but how do you know when you should use this process versus sending an individual email or a quick update to the department […]


EVI, PDI, and Six Square Segmentation

The Blackbaud Fundraiser Performance Management (BFPM) platform — what you may formerly have refered to as Reeher — introduces exciting new behaviorally-based giving metrics to assist fundraisers in their prospect and portfolio decision making. You may have seen, heard talk of, or even be using these four scores introduced with this new platform. They are: […]

By Michael James | Blog . News . Prospect Management

Reeher Login Changes

On February 21st, the previous Reeher platform transitioned over to the Blackbaud Fundraiser Performance Management platform.  This transition required users to have a “Blackbaud Id’ before they could continue accessing the platform.  In addition, it introduced some visual differences.  If you encounter problems accepting the Blackbaud Id invitation (that you received via email) or have […]

By Cindy Bond | News . Prospect Management

Annual Giving Marketing Effort Centralization at UGA

Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.

By Michael James | Blog . Direct Marketing Efforts . News

3 Ways to Exclude Constituents from Marketing Efforts

When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export before sending a communication. GAIL will already remove constituents based on factors like solicit codes, invalid addresses, and deceased individuals. However you may also have additional […]

By Michael James | Blog . Direct Marketing Efforts . Front Page

The Pros and Cons of Pre-Scheduling Email Sends

Did you know you can schedule a GAIL email to send at a future date and time? Yes, you read that correctly! If you constantly stress about finding time to send an important communication, this handy tool might be for you! Maybe you’ve already used this feature. Maybe you’ve heard about it but never tried […]


Mx. Title Option Added in GAIL

The title Mx. has been added to GAIL as a gender-inclusive salutation for individuals who prefer not to specify their gender or do not ascribe to a male/female gender binary. To update an individual’s profile to reflect this title, perform a constituent search for the individual. Navigate to the personal info tab on their profile […]

By Michael James | Blog . News

Opt-In to GAIL Notifications!

Tips & Tricks can sometimes be a lengthy newsletter, depending on how many GAIL updates were made in a given month. A common response from users is that they don’t have time to read it and decide which articles apply to their needs.  Now you can opt-in to specific email alerts regarding GAIL updates!  What […]

By Leslie West | Blog . General & Updates . News

What’s the Difference Between Event Coordinators & Event Contacts?

Assigning event coordinators and event contacts often gets confusing. While their names may be similar, their purposes are very different. If you’ve ever asked yourself, “Should I assign this person as my event contact or coordinator?”, refer to this quick guide. The event contact is directly connected to the location chosen for your event. The […]

By Leslie West | Blog . Events Management . Front Page

When is the Best Time to Send an Email?

You’ve been meticulously putting together an email for the past two weeks. You’re ready to send! The common wisdom you may hear is that the best time to send an email is at 10am on a Tuesday, but is that true? We looked at the data on over 7,000 email communications sent through GAIL to try […]