Blog

When to Add Spouses to a Mailing List

Through the Events – Preferred Name Format, you have the option to force spouses in as addressees for your marketing effort or event communication (read more about Events – Preferred Name Format here). Below are some do’s and don’ts of adding spouses to your communications. I Do’s Event Invitations Solicitations Holiday Cards I Don’ts Alumni […]

DETAIL

Locating Existing Selections & Segments in GAIL

Are you creating new segments every single time you process a marketing effort? Did you know that most of the time this step is unnecessary? Once a selection has been created and transformed into a segment, it will continue to exist in GAIL with the potential to be used for multiple future marketing efforts. Let’s […]

By Emily Clary | Direct Marketing Efforts
DETAIL

Sender, Send Name, Send Hour on Email Statistics Page

By using the email statistics link in the marketing and communications functional area, you can get a list of email correspondences sent out through GAIL. You can also click into the name of your, or any, email and get more stats for that particular email, like open rates, donation and event registration dollars generated, and […]

DETAIL

Reading the Marketing Exclusions Report

Sending a marketing effort should always include looking over the marketing exclusions report. While often forgotten, this handy tool can help you determine exactly why you are not picking up as many constituents in your marketing efforts as you expected. To view the marketing exclusions report, you must first calculate the marketing effort. Once that […]

By Emily Clary | Direct Marketing Efforts
DETAIL

2019 GAIL Survey Results

This year’s survey was an amazing success! Over 160 GAIL users participated and provided their invaluable feedback. Thank you to everyone who took the time to write down their thoughts. We now have a better understanding of the needs of our users and are going to work diligently to continue to increase the effectiveness of […]

By Leslie West | General & Updates
DETAIL

Why Didn’t John Donor get my Email?

Meet John Donor. It happens all the time. You create a beautiful email in BEE, set up your marketing effort or event invitation, and hover over the mouse for a few seconds before pressing that daunting “Start” button to send your email. A few days later, you notice one of your most important constituents, let’s […]

DETAIL

Advanced Search Options

Searching for constituents, whether that’s individual, groups, or organizations, is one of the most fundamental actions you can perform in GAIL. To perform a basic search, navigate to the constituents functional area from the blue bar across the top. Under the constituents section click the first link for constituent search. In the box that appears […]

By Michael James | Blog . General & Updates
DETAIL

Maintaining Business Addresses in GAIL

When sending postal mail correspondences through GAIL, one of our most important tasks is making sure that our communication is reaching our constituents. Sometimes this may mean contacting constituents at their place of business instead of at their residence. When a business address is added to the contact tab of a constituent’s profile, we can […]

By Michael James | Blog . Front Page . General & Updates
DETAIL

Why Can’t I Log-In to GAIL?

There are a number of different reasons why you may not be able to enter into GAIL. Maybe you don’t have the correct access. Maybe you aren’t logged into the correct VPN group. Use the troubleshooting guide below to determine why you may not be able to access GAIL. If you are still experiencing any […]

By Leslie West | Blog . General & Updates
DETAIL

UGA Score and Campaign Giving Info Tiles

Recently, the new UGA Score was unveiled to assist in fundraising efforts and prospect identification and research. This new score can now be added to a constituent’s profile as an info tile so you can see it right away when you land on a profile page. The Reeher metric MG EVI is also posted (if […]

DETAIL