Author: Michael James

Interactions: Contact Method Dictionary

Taken from Chapter 7 of the Prospect Management Policies & Procedures Guide manual from February 21, 2019. 7 Interactions Interactions serve as a way to transparently track the University’s contact with its constituents. By entering Interactions into GAIL, Development Officers are not only providing important information to other Development Officers, but also preserving institutional history […]

By Michael James | Blog . Prospect Management
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LAIT Scores Available in Advizor

The Prospect Identification project now contains the L (Linkage) and A (Ability) scores to research new prospects, volunteers, and connections. The aim of including these scores in Advizor will be to help identify and prioritize constituents when searching out new prospects. Constituents will high Linkage and Ability scores will, in general, have a greater propensity to […]

By Michael James | Blog . Front Page
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Annual Giving Marketing Effort Centralization at UGA

Big changes are coming to the way the Annual Giving works in conjunction with other teams across campus. Read more about this centralization effort here.

By Michael James | Blog . Direct Marketing Efforts . News
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3 Ways to Exclude Constituents from Marketing Efforts

When processing a market effort, you may wish to remove select constituents from receiving your correspondence. This is a fairly common process and why you should always review your export before sending a communication. GAIL will already remove constituents based on factors like solicit codes, invalid addresses, and deceased individuals. However you may also have additional […]

By Michael James | Blog . Direct Marketing Efforts . Front Page
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The Pros and Cons of Pre-Scheduling Email Sends

Did you know you can schedule a GAIL email to send at a future date and time? Yes, you read that correctly! If you constantly stress about finding time to send an important communication, this handy tool might be for you! Maybe you’ve already used this feature. Maybe you’ve heard about it but never tried […]

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Mx. Title Option Added in GAIL

The title Mx. has been added to GAIL as a gender-inclusive salutation for individuals who prefer not to specify their gender or do not ascribe to a male/female gender binary. To update an individual’s profile to reflect this title, perform a constituent search for the individual. Navigate to the personal info tab on their profile […]

By Michael James | Blog . News
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When is the Best Time to Send an Email?

You’ve been meticulously putting together an email for the past two weeks. You’re ready to send! The common wisdom you may hear is that the best time to send an email is at 10am on a Tuesday, but is that true? We looked at the data on over 7,000 email communications sent through GAIL to try […]

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5 Reasons to Switch to GAIL Marketing

Are you using an online marketing platform to send out your mass communications and event invitations? You’ve probably heard of or received an email from services like MailChimp or Constant Contact, you may even be utilizing one. But what if you could also harness the power of UGA’s donor and alumni database? Wouldn’t that be […]

By Michael James | Blog . Direct Marketing Efforts . Front Page
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Research Request Tab: “Requested On” Column

If you’re a fundraiser, the Research Request sub-tab on your constituent profile shows a list of all the research requests you have made. This provides a nice way to keep up with all the research you’re working with, when you requested it, when it’s due, if it is complete or in progress, who is conducting […]

By Michael James | Blog . Front Page . Prospect Management
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How to Check Your Email’s Open Rate

Are you curious about how many people are opening the emails you’re sending out? It’s useful to know which marketing efforts and event invitations are really connecting with your constituents and which are falling by the wayside unread so you can analyze those successful campaigns and replicate their strengths in the future. Finding out the […]

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